![]() ![]() Any goal you could conceivably have hinges on these critical few seconds.īecause at this moment, a few rapid-fire decisions are made: are they going to read your bio? Click the link? Are they going to follow you? This all depends on how your profile is designed. No matter what reason is behind your brand being on Instagram, this is a pivotal moment. They tap the username and take a look at the profile. The image is great, or hilarious, or for some other reason holds instant intrigue and, as a bonus, the caption compliments it perfectly. Take a typical consumer who’s using Instagram in the way most of us do: they’re scrolling through their Explore feed - or maybe a hashtag feed - and a photo catches their eye.
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