![]() ![]() ![]() But it’s not just a simple feedback session for your customer either. We’ve already seen how asking questions to determine a customer’s needs is a necessary starting point as you design or improve a product or service. Why is it important to ask questions to a customer? All this came from identifying quality pizza photos posted all over social media - Instagram, Facebook, Twitter - and observing what else was revealed in the images. ![]() ![]() They found the prime cities to open in, partnerships to expand into, and unique cultural differentiations. It’s a product that serves as a classic example of how smart market research makes companies stand out in an overly flooded market.Ī Venice-based pizzeria Bella&Brava wanted to open new locations, and they partnered with a digital consultancy called OpenKnowledge to harness the power of social media.īy using image recognition technology, OpenKnowledge analyzed data from social media content that was created by the audience Bella&Brava were aiming to serve: The young, the hip, and the ever social- Gen Z in the workplace. The word pizza gets an average of 106k mentions in a day, on twitter alone. Let me give you an example of a brand that attracted its customer base of one thing probably everyone loves (the probably is a joke) - Pizza. And people’s needs vary more than we think, which is why talking to your customers is an indispensable part of the process. So, how do you build a product that your customers really need? The starting point is to identify a need. After all, if you don’t meet your customer’s needs, they have plenty of other options. Large corporations such as Amazon spend millions, if not billions, of dollars per annum on market research in an effort to cater to their ever-growing consumer base. In today’s saturated market where customers are faced with a multitude of options for every purchase, it is more important than ever to create products based on a finely-tuned understanding of your target consumer. Have you ever come across a product and thought “Ah, this is exactly what I needed! Thank God someone made it!” That’s ultimately the feeling you want all your customers to have when they use your product. ![]()
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